If you are a small business struggling to stay on top of Facebook or Instagram, then you are not alone. While social media strategy is essential to internet marketing for small business, it can be overwhelming trying to acquire customers and leads in such a competitive space.
Luckily, Meta has expanded ad formations and tools to strengthen your lead generation game. During National Small Business Week, Meta announced these new options for small businesses on Facebook and Instagram:
- Conversion & Messaging Features
Most social media users want to be able to communicate with small businesses in the same way that they communicate with their friends online–over messenger!
Messenger is a powerful feature, but up until now, it has not been easy for small businesses to utilize messenger to their advantage. Meta is dropping new ads for Instagram and Facebook that can be created directly from WhatApp Business. These ads will contain WhatsApp messaging features as well as Facebook and Instagram direct messaging.
- Lead Generation Tools
Capture new leads and acquire new customers with these interesting new features:
- Quote Requests (Instagram) where clients can request quotes directly.
- Lead Filtering where you can review multiple-choice response questions.
- Instant Form where you can add visuals to filtered information.
- Gated Content where leads can stay directly on platforms after filling out ad forms.
At American Creative, we are passionate about internet marketing for small business. Understanding that thoughtful marketing is essential to business growth, our team of experienced digital marketers works with you to enhance your online presence and win over the right clients. From PPC, SEO, responsive website design, and more, we are a full-service internet marketing company dedicated to helping small to medium sized businesses thrive.
Serving over 12,000 companies throughout the US and Canada, we are the number choice for internet marketing for small businesses in North America. Contact our team today to see how we can help you take your business to new heights!
