Having an on hold message, which is basically the message your callers hear while waiting to be served, is important because between 16% and 20% of callers make purchases based on the offers they get while on hold (according to Maxi Marketing), because the message brings down the call abandonment
American Creative Blog
On hold music or music on hold (MOH) is the music used in on hold marketing. Phone advertising, as the term suggests, is advertising done while callers are on hold. MOH systems are integrated into telephone systems that are designed for businesses via audio jacks on the telephone equipment that
Most companies used to have repeat messages or nothing at all while callers were on hold, but the trend is now towards radio and advertising on hold through messages and customized music. Radio on-hold is advantageous in that the company does not have to spend money on professional voice talents,
There is a trend towards On hold marketing messages for callers waiting on hold and away from on hold radio or dead silence while holding. Advertising on hold is gaining popularity because most callers will drop the call when they are put on hold if there is no engaging information being communicated.
On hold music, as the term suggests, is the music that is played while callers are on hold. The music could be mainstream music or music produced for the company for phone advertising. This music is important because between 16% and 20% of callers make a purchase depending on the