There is a trend towards On hold marketing messages for callers waiting on hold and away from on hold radio or dead silence while holding. Advertising on hold is gaining popularity because most callers will drop the call when they are put on hold if there is no engaging information being communicated.
American Creative Blog
On hold music, as the term suggests, is the music that is played while callers are on hold. The music could be mainstream music or music produced for the company for phone advertising. This music is important because between 16% and 20% of callers make a purchase depending on the