Question, when was the last time you updated your website? If you are like many small business owners, you might not be sure how long your current website has been around, or if it is time for a redesign.
The truth is, websites have a natural lifespan, and if yours is outdated, it could be affecting your business negatively.
So, what is the average lifespan of a website?
According to new research, the average lifespan of a website is around two years and one month. But this number can vary depending on the size of your business and your industry.
For larger brands with constant changes in technology and market trends, this is a feasible timeline. But for smaller businesses, your website can last longer with proper care and attention.
After analyzing over 1,000 website redesigns we have done in the past 24 years, we found that the lifespan of many small business websites can extend beyond that typical two-year mark!
Why? Because your website is a living part of your business that should evolve with your goals, which is why investing in fresh website design services are so important!
If you want to learn the secret to extending the life of your website, there are three important questions to consider:
- What factors contribute to website redesign?
Many websites undergo redesign because of new technology, updated best practices, or shifts in market trends. Events such as a global pandemic or sudden changes in your industry can also trigger the need for a redesign to stay relevant.
- What should you do to extend the lifespan of your website?
To get the most use out of your website, update your content regularly to keep it fresh and relevant. Simplifying the navigation, improving the layout, and enhancing the overall user experience are simple, and powerful, ways to keep your site functioning smoothly for longer.
- How do you calculate the ROI of a website redesign?
A well-done redesign boosts your search visibility, making it easier for people to find you online. It improves accessibility, leading to more user engagement and higher conversion rates. It also increases your site’s credibility and scalability, positioning your business for long-term success!
At American Creative we, understand that your website is a critical part of your business, and we are here to help you stay ahead of the curve with professional website design services. Whether you require a complete redesign or a few tweaks to extend the life of your website, we are committed to helping you grow and thrive in an ever-changing digital world! Contact us today to book a chat with our team and see how our website design services can keep your website performing at its best.
