In the fast-paced world of running a restaurant, keeping up with the latest trends in internet marketing for restaurants can be a full-time job. Google’s recent announcement of changes to its “Order with Google” button has definitely impacted the industry–which may seem like bad news to restaurant owners!
This seemingly small update has significant implications for restaurant owners, from profits to customer experience.
In July 2024, the “Order with Google” button was changed, no longer offering clients the option to checkout immediately. Now, it redirects users to your restaurant’s website or a third-party delivery platform.
While this might sound like a minor change, it can affect your business in a big way. Third-party platforms often charge commissions and limit your access to valuable customer data, which are both bad for business.
To mitigate the impact of this recent change, and still ensure your restaurant remains competitive, it is essential to take control of your ordering process, which you can still do by setting a “preferred partner”.
When you choose a preferred partner, you will guide your customers towards the most beneficial ordering option for your business. This can not only boost your profits but also enhance the overall customer experience.
To do this, you just need to follow a few simple steps first on your Google Business Profile:
- Log in to your Google Business Profile.
- Select the Food Ordering option.
- Click the pencil icon next to your preferred partner.
- Toggle on the “Set as preferred” option.
- Hit Save.
By taking control of your online ordering options, you can reduce fees and improve your restaurant’s profitability. These small adjustments, while seemingly insignificant, can empower you to maintain a stronger connection with your customers, all while putting more money in your pocket.
At American Creative, we understand the pressures of running a restaurant and keeping up with the ever-evolving changes of the digital world. That is why we are here to help guide you through changes like these by offering internet marketing for restaurants, ensuring your business continues to thrive no matter what changes come your way. Are you ready to take your digital marketing efforts up a notch? Are you ready to draw more clients to your door? Contact us today to chat with our team about digital marketing for businesses like yours!
